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| Mai Asia regularly publishes articles or features authors with relevance to marketing, pre-/ post-IPO marketing, market development, branding, financial restructuring, emerging markets and other topics. |
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Paper
Five Simple Rules
by Mai Asia. General rules for branding in Asian emerging markets. |
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Paper
The Death of Frequency
by Kevin Lenard. On the changing media landscape and its effects on TV audiences. |
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Wallpaper 'Create value'
by Mai Asia |
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