Mai Asia regularly publishes articles or features authors with relevance to marketing, pre-/ post-IPO marketing, market development, branding, financial restructuring, emerging markets and other topics.
Five Simple Rules
by Mai Asia. General rules for branding in Asian emerging markets.
The Death of Frequency
by Kevin Lenard. On the changing media landscape and its effects on TV audiences.
Wallpaper 'Create value'
by Mai Asia
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