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| Explore Mai Asia |
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| Managing Brand Value for many firms has become a global matter. Asia has become an indispensible part of their strategy to establish themselves in the global marketplace. Brand development nowadays plays a major role in this part of the world. Brand Value Management will do so in future. |
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| Asia being our heritage, we showcase in this section people and trends that have an impact on brand development. We also cover insights that are of interest with regard to Brand Value in general. |
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