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| The latter are out there, and they’re growing, but they aren’t really “ad agencies”, they’re more like “strategic-creative marketing partners” and deserve (and need to demand) a new revenue-sharing compensation model for the IP and new business models they’re innovating. |
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For Kevin Lenard’s blog, please copy this link into your browser:
http://advertisingbusinessmodelredefined.blogspot.com |
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| Kevin Lenard is a seasoned advertising executive with 20+ years experience in the international advertising industry. His main focus is on the fast changing marketing landscape that challenges how marketers do branding and brand communication. Kevin advises marketers on shifting their strategies to lead the change. |
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Note: The views expressed here in are those of the authors and therefore in no way reflect the official opinion of Mai Asia.
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