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Source: Central Intelligence Agency, USA |
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| Aside from Tokyo and Singapore, Hong Kong is a major stock market in Asia. As such it offers great potential to Chinese and other brands for raising capital. Being one of the most advanced financial centers, Hong Kong has a solid place on the branding map. |
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| With the rise of Mainland China Hong Kong has lost some of its leadership in the marketing arena. Marketing in general and brand communication activities in Mainland China particularly, have outgrown marketing expenditures in Hong Kong significantly. The number of new (Mainland) brands has risen sharply. |
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| However, Hong Kong is an attractive location for Mainland Chinese brands to launch into international markets. A Hong Kong IPO often is the first important step into this direction. |
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| Mai Asia is headquartered in Hong Kong and thus has a rich experience in this Special Administrative Region. |
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| Updated June 29, 2011 by Mai Asia. |
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| Brand facts, by country or region |
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