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Source: Central Intelligence Agency, USA |
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| Being one of the poorest countries in the world, Laos faces challenges bigger than those of neighboring countries. Squeezed in between powerful players China, Thailand and Vietnam and without direct access to ports, Laos urgently needs a sound strategy if it wants to play a greater economic role in this region. While development agencies and donors are very active, their real impact on the Laos' economy is not satisfactory when compared to other countries. |
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| The country though has some very good potential for niche brands, particularly in real estate, eco tourism, coffee and organic agriculture products. |
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| One of the most famous brands is Lao Beer, partly owned by Carlsberg. It has become trendy in Cambodia, Hong Kong and other places. Thus, with the right strategy, Brand Value can be created in a country as far off the radar screen as Laos. The first stock market was opened in early 2011 with two listed companies. |
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| Updated June 29, 2011 by Mai Asia. |
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| Brand facts, by country or region |
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