Brand Value Management is at the intersection of markeitng, creativity, legal matters and finance. At Mai Asia, we aim to look at these areas in a holistic way. Brand Value is created and managed by giving sufficient weight to all these disciplines, not just focussing at one of them. That makes us different from other firms that focus on one of the disciplines. only. The type of Brand Value Management System we are providing is built by intergrating all disciplines.

Marketing

Budget optimization, Marketing RoI

Marketing effectiveness/ analytics

Potential analysis: supply chain, retail, target groups

Client-agency workflows

Creativity

Identification of brand icons

Identification of creative potential

Legal

Protection

Determination of damage

Finance

Pre-IPO plans

M & A brand potential assessments

Going concern

Brand Value Management is an area that increasingly attracts the attention of shareholders and investors. If Brand Value is largely made up of intellectual property other than patents and trademarks, then the underlying parameters and processes must well be understood in order to manage workflows and increase financial benefits to a corporation.

Mai Asia tackles Brand Value Management not just from a financial point-of-view. Understanding that several disciplines (marketing, finance, legal, creativity) affect Brand Value, it systematically researches and manages Brand Value to the benefit of pre-IPO and existing companies.

While certainly a leader in South East Asia, we increasingly look abroad to work to the benefits of shareholders and investors.

Achievements of the past are not a guarantee for achievements in the future, but at least they give our client some confidence when working with us.

Achievements we are looking for when working with our clients are:

Increasing the effectiveness of our clients'

marketing, be it inmarketing comunications (RoI, awareness, image parameters) or logistics, workflows or other marketing-relevant areas

Increase Brand Asset Value, both in times of

ongoing good business and during financial distress. This can be done through better RoI, optimized product/ service portfolios or creative ideas and innovation, or technologic innovation.

We are not looking for industry awards unless they proof the effectiveness of the type of work we do

Each of the partners already in the past have accomplished a lot, which is included in their respective CV's (for completion in May 2010).