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| Marketing in change |
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| Marketing is undergoing significant change. These phenomena already started more than 20 years ago and have left some marks, already. The big impact is still ahead. |
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| For example, no one doubts that economic power will shift to Asia. No one doubts that the internet is there to stay. |
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| These shifts will have a lasting impact on the marketing of companies, brands, cities or nations. Marketers will need the right competitive advantages, be well positioned in existing and new markets, and have superior business models and products in place. As the choice of media will be increasing and markets becoming more transparent, marketing effectiveness will play a major role. |
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| Over the next months, Mai Asia will cover these changes and what they mean for marketing. Register here to receive the articles: Email: six_shift(at)maiasia.com (please retype this link). We reserve the right to reject applications for registration without providing reasons. |
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