| Building Brand Value for Start-ups |
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| Mai Asia held a seminar at 'The Incubator', housed at the Technical Innocation Center in Evanston, IL (USA). About 30 participants followed the presentation on Brand Value management. |
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| US start-ups can benefit from Mai Asia's expertise as many firms in Asia undergo similar issues than young foreign firms when growing. Building financial, measurable Brand Value is crucial for firms to attract capital. |
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| Read invitation and summary. |
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