Mai Asia on Brand Value of low-priced mobile phones
Sep.1, 2010: In an article, published in Vietnam Economic Times, Berthold Heinemann of Mai Asia stresses the importance of technical innovation and systematic brand development in the Vietnamese mobile phone industry. 'There is certainly justification and need for a low-priced segment', he said. 'But to carve out a sustainable leadership position in the global market, going low price is not the right direction'.
Strategies that focus on price at a sole or main criterium are often shortlived, as reducing quality and cutting price are almost always possible for any competitor. This way seldom Brand Value can be achieved.
It is though so much harder to understand consumer needs in a global market and develop technology that will stand the test of time. But then it is exactly this that pays off for shareholders and investors.
Read invitation and summary.
Mar. 5, 2011: Loyola University Chicago event in Ho Chi Minh City (Vietnam): on global market Leadership...
September 1, 2010: Mai Asia on Brand Value
of low-priced mobile phones.
August 26, 2010: Mai Asia presents on Brand Value development to Chicago-area businesses.
September 20, 2009: Tourism industry of Vietnam needs strategic approach: Mai Asia
August 10, 2009: Mai Asia launches Pack Check service for marketers to check on the compliance of their packaging with regulations and on design quality...
  © 1999-2011 Mai Asia Limited   Contact | FAQ | Inquiry | Legal Notice | News  
  Use of this website signifies your agreement to the Legal Notice.