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| The determination of Brand Value and the management of it often require the undertaking of research. |
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Going concern
Firms of going concern best benefit if Brand Value management is treated as an on-going discipline in which shareholders and investors are regularly involved. Research is usually customized as the concerned brands, corporate situations and competitive environments are all unique. Research forms the foundation for developing strategies to build sustainable Brand Value. |
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IPO
In IPO situations often a snapshot is done first. Then, thorough brand development and value measurement should go hand in hand to ensure a successful IPO takes place. |
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Mergers & Acquisitions
In M&A cases research is undertaken to identify fair value but also to help formulating negotiation tactics. Brand Value being a considerable part of total value, thorough research is a must. |
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