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| In almost all situations of Brand Value management, strategy development plays a role. For international brands the challenge often is on how to build Brand Value, where to put resources and priorities. Local markets can usually benefit from applying best practices, as long as it is clear that these best practices build value across borders. |
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| In M&A cases the need for well developed strategic alternatives and negotiation tactics is obvious. Whatever the purposes are, Mai Asia aims to base its strategies on research, i.e. as much as possible on facts. |
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