IPO Brand Development | Building Brand Value from scratch

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Brand Value
Development

We assist pre-IPO firms in developing Brand Value early on.
Pre-IPO firms are special in that owners are usually focussed on the financial aspects of going public. Brand development and pre-IPO communication, while actually necessary to build value, often rank second. Mai Asia works with pre-IPO firms inside and outside Asia to ensure a successful IPO and life thereafter.

Brand Value workflows

We identify, early on, the most promising Brand Assets, protect them and put them to use. By doing so we implement a customized workflow that allows Brand Value to be nurtured systematically as the company grows.

Prevention of Brand Damage

Young or strongly growing companies often do not put sufficient emphasis on the risks their brands are exposed to. The list of missteps is long: violation of trademarks and copyrights, breach of contract, but also damages caused by third parties.

Building Brand Value systematically
Systematic Brand Value Management starts with the analysis of markets and competition in order to identitfy what later might become Brand Assets. But it goes much deeper: Mai Asia looks at risks posed by the community, cost of Brand Development as well as how best value-creating icons can be developed and measured.

IN CONTEXT...

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Out of six main service areas, Brand Value Development pre or post IPO is of crucial importance to a firm as wrong treatment of parameters that build Brand Value can result in losses of credibility and financial opportunity cost.